Our Story

Built from the operator's seat

Naz Essentials Ltd was established in 2024 and operates consumer brands across Amazon UK, EU and US marketplaces.

The business started in private label — sourcing from China, fighting through the FBA prep maze, dealing with the day-to-day reality of running an Amazon catalogue. Over time, the operational systems we built for ourselves became the thing other sellers asked us about.

Today, alongside our own brands, we run operations for a small portfolio of private label sellers who want a partner that thinks like an owner — not a vendor.

Headquarters

146 Leyswood Drive, Ilford, England, IG2 7JN

Our base of operations and coordination hub for our UK and international team.

United Kingdom

What We Believe

Operational principles we run by

The fewer rules a team has, the more important the rules are. Here are ours.

🎯

Operational continuity over heroics

The best operations are the ones you don't notice. We measure success by the absence of fires, not the speed at which we put them out.

🤝

Owner-aligned, always

Every operational decision is made as if it were our own brand. We don't make tradeoffs that look good on a report and bad on a P&L.

💬

Transparent by default

You see what we see. Our reporting is honest about what's working, what isn't, and where we think the next move should be.

🔬

Data over intuition

Forecasts, reorder calculations, and SKU-level decisions are grounded in actual sales data — not gut feel.

🌍

Distributed by design

Our team works across UK and international time zones. That's what it takes to coordinate factories in China, freight in Europe, and FBA in three continents.

📜

Confidentiality, indefinitely

Supplier pricing, cost structures, account credentials — what you share with us stays with us. The obligation doesn't expire.

A distributed operations team

Our team is intentionally remote-first, with team members positioned across multiple time zones. That's not a perk — it's the structure that makes 24/7 operational coverage possible for clients shipping from Asia to fulfilment centres in three continents.

— Built remote-first by design

Our People

Operations specialists, not generalists

We hire for depth in one of three areas: supply chain coordination, marketplace operations, or financial reporting. Every team member has direct hands-on experience running Amazon operations — not just consulting on them.

Our leadership team is UK-based; our operational team is distributed internationally to provide coverage across the working hours of our suppliers in Asia and our marketplaces in Europe and North America.

  • Leadership and HR — United Kingdom
  • Operations team — Distributed (UK, Asia, remote)
  • Supplier coordination — Direct relationships in China
  • Freight & 3PL partners — UK, EU, US
Trust & Compliance

The operational basics, properly handled

The things you should expect from any serious operations partner — and that we put in writing from day one.

📑

Written agreements

Every engagement is documented under English law, with clear scope, deliverables, IP ownership, and termination terms.

🛡

Data confidentiality

Supplier pricing, sales data, account credentials, and forecasts are all held under indefinite confidentiality obligations.

💼

UK-registered employer

We are a properly incorporated UK employer with formal employment arrangements for our team and contractors.

Want to talk to a real person?

The fastest way to understand whether we're a fit is a 30-minute conversation. We'll come prepared with questions about your operation.

Reach Out